Better Sleep For Everyone
30% of adults sleep with a comfort object, yet still struggle to get comfortable. And while you’re tossing and turning through the night, imagine what your stuffed sidekick feels. Olly is offering better sleep for everyone.
(spec work)
ACTIVATION: THE OLLY REPAIR POP-UP
Olly will launch a pop-up repair shop for all the little stuffies that have suffered at the hands of their human’s restless nights. We’ll enlist Danielle Allore-Taylor (@a_tall_glass_of_anxiety), a professional stuffed animal restorer with 1.3 million followers on Tiktok to be our head surgeon.
SOCIAL: THE STUFFED BRAND AMBASSADORS
GENTLE REMINDER FOR GENTLE SLEEP
Customers can send in photos of their stuffed buddies and we’ll customized their Olly bottles as a subtle reminder that a good night of sleep for their human is a good night for both of them. Who could say no to those beady eyes?
Copy: Rebecca Deitch
Art: Carli Milroy
